Mission & Values
Our mission is to develop and deliver a world class retail experience for our customers and partners, founded on integrity and innovation.
What we value affects the way we think and how well we work together. So, in order to deliver our company mission there are common attitudes and values that we share and live by at Dobsons.
We work together as a team. We are open to learning, to new ideas, continuous improvement and change. We value frank discussion and seek the truth about our business. We listen to our customers and our team members and share our information, our successes and our joint mistakes openly – and always analyse our results and data to understand how best to move forward and improve our business every day.
We reward success, results and high performance and seek excellence across all facets of our business. We develop and sell quality products that we believe in and only work with quality providers and business partners. We seek win-win business and customer relationships. We insist on quality behaviour of our team members at all times – and do not tolerate discrimination of any kind. We value our customers and team members deeply and in return we hope that they value our products and trust our company name.
We encourage everyone at Dobsons to speak up and be counted. No question is silly and no new idea ever unwelcome. We want everyone here to be fully engaged and accountable in what they do every day. We are unafraid of change and embrace innovation. We strive to have fun in our work and do things differently as we want our customers and our team members to feel good about our company. We want to create a company where one person can and does make a difference.
We seek action over words. We are committed to rapid and positive change – and contributing to the world around us. We work fast because we believe people are interested in results not talk. We create dependable products and retail environments and strive to provide fantastic service and warmth in all our interactions with everyone we deal with.
As the most experienced school uniform operator in Australia, our dedication to quality and service is valued above all. We are trusted professionals and are proud of the quality of work we deliver. As a family we sometimes ask for help and love to help when asked. We care about our customers and importantly so do our staff. We aim to build a meaningful relationship within the uniform industry with all our customers by providing passion, commitment and a high level of service at all times.